On Monday, the Internet Corporation for Assigned Names and Numbers (ICANN), approved the creation of generic top-level domains (TLD) for brands and organizations. Historically, only 22 general use-approved TLDs, which include .com, .org, .net and a host of others, have existed across the web. A number of country code top-level domains (like .me and .ly) [...]

Crime novelist John Locke has become the first independent author to sell more than 1 million ebooks through Kindle’s Direct Publishing program, Amazon announced Monday. The independent author, a self-described “niche marketer” who attributes much of his success to his $0.99 pricing model, has self-published nine novels through the Kindle Store, including New York Times [...]

Social media is the cool kid on the inbound marketing block right now. Most members of the marketing community are obsessed with the toipc and are moving fast to develop new social media strategies. The problem with many social media strategies though, is that they are bloated and overstuffed with “social media junk.” The problem [...]

With the Behind The Social Media Campaign Series, supported by Oneupweb, Mashable took an in-depth look at the makings of eight innovative social media campaigns from Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge Shaving Gel, The Voice and Buffalo Wild Wings. Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these [...]

For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given marketing campaign. Company, Collaborators, Customers, Competitors, and Climate – these are important tools for evaluating [...]

Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited at the same time. So, in both types of searches, online tools have become invaluable. But [...]

Steve Rubel is a pretty well known dude. As a popular blogger and PR firm Edelman’s EVP of digital strategy, if Steve does something radical on the web, people will take notice. And that’s exactly what happened when he decided to trade the two blogs he’d maintained over several years for a new Tumblr blog, [...]

From tweet-ups and other social gatherings to conferences and high-profile events, thousands of events take place every day all over the world. Social media and other inbound marketing tactics can combine into a strategic approach to promoting your event, increasing the hype surrounding it, and attracting the attention of both potential attendees and media. The [...]

Last week I had the pleasure of leading a workshop for a group of relatively new bloggers.  This workshop wasn’t at a conference – in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they’ve enlisted their entire company to participate – thereby [...]

This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. (If you want to learn how to grow a large and loyal following, be sure to read the first chapter of Michael’s new [...]