SMM – Social Media Marketing

Successful small businesses have long thrived on word-of-mouth to help promote their products or services. With social media, small businesses are now able to use free tools to help increase word-of-mouth while decreasing the need for outbound advertising platforms like the yellow pages, cable television ads, newspaper ads, etc.

People are talking about your business and your brand whether you like it or not. The question is whether or not you want to be part of that conversation. We have found the most effective companies using social media have several similar goals in mind; creating a new revenue stream, listening to their clients and customers, engaging with their network, and most importantly, addressing negative comments as a way to evoke trust and loyalty.

Does my company need Social Media?

For starters, some companies think their product isn’t ‘cool’ enough for Social Media. Or, what are best practices to identify the platforms being used by your target audience? How do you start engaging slowly with this audience to entice viral growth while keeping on task with the right strategic plan? How do you effectively monitor the social atmosphere for changes in perception in your brand? And ultimately, what is the right measurement for success at each level of your campaign? We find a lot of companies are rightfully anxious about being spammy and putting too much out there, concerned about how to identify top customers and participants, and worried about the relevancy of their content and how it affects their brand. If these are questions and concerns that your team has faced, you are not alone. Lytron Web Agency has a well seasoned Social Media team who will work with you to audit your space, create an effective short and long term strategy, and immerse in your brand. This insight will allow them to set up your profiles on appropriate platforms, manage your campaigns, initiate the right community conversations, and show campaign performance.

Our Strategic Social Media Plan: Lytron Web Agency has deep expertise in Search Engine Optimization (SEO), social media, and reputation marketing techniques. We rely on our years of experience to build a customized strategic plan to address your specific brand issues and define a roadmap for achieving your goals.

These techniques include but are not limited to:

Strategic Development

• Competitive Analysis
• Bench mark current strategy
• Analyze social conversations about client and industry
• Platform recommendations based on research and industry target audience
• Recommendation of campaigns/contests

Social Branding

• Brand Immersion/Training
• Platform Setup
• Weekly Process Setup
• Editorial calendar
• Syndication processing

Campaign management and Comprehensive Reporting

• Executing campaign strategy
• Writing content per editorial calendar
• Monitoring social platforms
• Initiating community conversations
• Tracking and reporting
• Campaign performance report
• Social media monitoring report
• Quarterly strategic summary

1.

Commit weekly resources to creating content and engaging in social media. Have some methods of understanding how social media activity had an impact on business results.

3.

Regularly generate content using blogs, Twitter, Facebook or other social platforms.

4.

Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business.