SEM – Search Engine Marketing

RETHINKING MARKETING

Rethinking Marketing from Lytron Web Agency on Vimeo.

Lytron Web Agency offers different levels of search engine optimization (SEO) and search engine marketing (SEM) services. We have 3 available packages:

Our effective Search Engine Marketing (SEM) services and affordable PPC services are customized to meet your goals and objectives. There are several factors that will influence the cost and time required to market your site in the search engines. These factors include your competition, how much marketing you have already done for your site, your website’s content and theme, your business objectives, and of course, your Search Engine Marketing budget. Paid Search Marketing ads are the sponsored listing advertisements that appear at the top or on the right side of the organic search listings. Each time someone clicks on your PPC ad, you pay the search engines for that click. Our PPC marketing experts set up and manage cost-efficient PPC campaigns. PPC advertising offers the benefits of full control over your ad copy and keyword targeting. Combined with an SEO campaign, PPC can also be a very effective tool to increase your brand exposure in the search engines and increase sales.

Benefits of SEM services:

• More business leads and increase sales
• Higher ROI
• Increased profit
• More targeted clicks for less cost
• Valuable keyword and ad analysis
• Lower your cost per click
• Get quality work at very competitive prices

Our services include:

• Conversion Code Setup – Tracking what keywords result in leads or sales
• Keyword Research – Determining the most appropriate terms to bid on
• Competitive Analysis – Determining who is competing on a client’s keywords
• Link Building – Increasing the site popularity
• Automated Sitemap – XML Sitemap connected directly to google
• Robots.txt optmization
• Tags Implementation
• Header, Images & Links Optimization
• URL Rewriting
• Articles and Blogs Writing, Posting and Distribution
• RSS Feed Submision
• Directory Feed Submission
• Local Search Optimazation with Google & Bing