Advertising History: Twitter Twitter was influenced by texting, which — group messaging aside — isn’t a big advertising platform. So it’s not surprising perhaps that despite its strong growth, Twitter still isn’t an advertising powerhouse. Part of the reason is the fear of killing the golden goose: Run too many ads and your users will [...]

Marketing: From Direct Mail to Social Media 1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward.  The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at. 1900: Stores start to [...]

Marketing Lessons from Mint This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com,  a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000. [...]

Computers and Devices When it comes to our gadgets, we live by Moore’s law, which implies that as time goes by and tech gets better, the hardware we use gets smaller and more sophisticated. Now that we’ve whittled machines that filled whole rooms down to an MP3 player the size of a Triscuit, it’s hard [...]

History Of Email Our reliance on social media, instant messaging, texting and especially email is growing at a rapid rate, according to a new study. Microsoft commissioned independent market research firm MarketTools to survey 1,268 professionals and students over the age of 18 to find out about their email and online communication habits. “We wanted [...]

Search Marketing Grow News How much is search marketing going to grow this year? Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday. The report, from the Search Engine Marketing Professional Organization, is based on an [...]

Microsoft Trying to Acquire Facebook Last month, Groupon reportedly demonstrated to Google that not everything’s for sale, and it’s now more certain than ever that Facebook did the same thing to Microsoft a few years ago.  A Microsoft exec confirmed this morning that his company once tried to acquire Facebook. Fritz Lanman, Senior Director of [...]