Advertising History: Twitter Twitter was influenced by texting, which — group messaging aside — isn’t a big advertising platform. So it’s not surprising perhaps that despite its strong growth, Twitter still isn’t an advertising powerhouse. Part of the reason is the fear of killing the golden goose: Run too many ads and your users will [...]

Successful Brands on Facebook Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn’t necessarily mean that it is doing a good job. While it’s possible to suggest some tips and best practices, there’s no greater teacher than learning from example. Below, find eight brands [...]

Starting with Video Marketing There are multiple options to go about video marketing. You can build a presentation with screen-capturing using PowerPoint or Excel. A production person can mix together images and music and create a final product with video editing software. Recording can be done anywhere with a flip cam or other video-recording tools. [...]

Rethinking Social Media Strategy for Brands Social media is widely recognized not only for creating deeper, more connected relationships between people, but for the promise it makes to brands to help them become more human. But just because a brand is humanized doesn’t mean everyone will suddenly want to be its “friend” or naturally decide [...]

Ensuring Your Visitors Click and Stay The average person does more than 30 searches per day in Google. They also clock over seven hours per month interacting with branded content on Twitter and Facebook. And its not just reading — the Average Joe also watches more than 180 videos per month on sites like YouTube and [...]

Effective Use of Facebook and Social Media Can Lead to Success Egyptians’ effective use of Facebook has given life to a slew of hopeful pages and groups throughout the region. This makes sense: Facebook, if combined with the right message, the right environment and the right people can indeed help to spark massive crowds. New [...]

Marketing Lessons from Netflix This week, video distribution company Netflix announced its first quarter earning. With the announcement came an important milestone for the company: Netflix now has more paying subscribers than Comcast, the largest cable television provider in the United States. How did a company that sent DVDs in the mail become one of [...]

Marketing Lessons From the Cupcake If you have recently attended a wedding, birthday party, you likely have noticed how trendy the cupcake has become. Starting at $3 a cupcake, these confectionery delights are the craze of party goers and bakery shoppers. Search Quora and you will see reports that their fame gained traction after being [...]