Crime novelist John Locke has become the first independent author to sell more than 1 million ebooks through Kindle’s Direct Publishing program, Amazon announced Monday. The independent author, a self-described “niche marketer” who attributes much of his success to his $0.99 pricing model, has self-published nine novels through the Kindle Store, including New York Times [...]

With the Behind The Social Media Campaign Series, supported by Oneupweb, Mashable took an in-depth look at the makings of eight innovative social media campaigns from Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge Shaving Gel, The Voice and Buffalo Wild Wings. Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these [...]

For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given marketing campaign. Company, Collaborators, Customers, Competitors, and Climate – these are important tools for evaluating [...]

Steve Rubel is a pretty well known dude. As a popular blogger and PR firm Edelman’s EVP of digital strategy, if Steve does something radical on the web, people will take notice. And that’s exactly what happened when he decided to trade the two blogs he’d maintained over several years for a new Tumblr blog, [...]

From tweet-ups and other social gatherings to conferences and high-profile events, thousands of events take place every day all over the world. Social media and other inbound marketing tactics can combine into a strategic approach to promoting your event, increasing the hype surrounding it, and attracting the attention of both potential attendees and media. The [...]

The concepts behind measuring the success of an eCommerce website don’t stray too far from those necessary to measure a website focused on lead generation. But what tools should you be using? And how can you make sure you’re measuring the correct things? Here are 3 steps to make sure you are successfully measuring your [...]

I’m in the process of doing some research for the upcoming Science of Website Redesign webinar, and I just found one piece of data that was so interesting, I decided to blog about it right now. 76% of consumers say the most important factor in a website’s design is “the website makes it easy for [...]

Successful Brands on Facebook Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn’t necessarily mean that it is doing a good job. While it’s possible to suggest some tips and best practices, there’s no greater teacher than learning from example. Below, find eight brands [...]

Marketing: From Direct Mail to Social Media 1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward.  The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at. 1900: Stores start to [...]

Marketing Lessons from Mint This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com,  a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000. [...]