Best Media Practices Now a top-five referrer to the websites of many a publisher, as well as a valuable feedback tool, Facebook has become an essential part of the content and audience development strategies of most media organizations. To capitalize on the potential of Facebook and other user-heavy social networks, publishers have hired community managers [...]

Content Optimization Get better results with optimized content Since the rise of search over the past decade, few obsessions have run deeper in the world of online publishing than search engine optimization (SEO). In an attempt to grow their audience and gain exposure for their content, publishers have increasingly focused on keeping Google’s crawlers well [...]

Sync Your Marketing How to Expand Your Marketing Campaigns Once upon a time, going to an event was just going to an event. We went, we hopefully enjoyed it, and we left. If it was memorable enough, we told our friends about it the next day. This series of steps applied to every real world [...]

Peer Networking a Tool and Strategy That Will Lead to Huge Jumps in Traffic What if every contact you made through social media connected you with 10, 100, 1,000 or even more potential visitors? What if every networking effort built your authority ten times faster? What if by simply networking and building your business, you [...]

Twitter Latest Tools to Help Your Social Media Goals Are you looking for new apps to enhance your Twitter experience? Twitter has turned into a major real-time news source and is no longer a procrastination tool. In order for us to filter and manage the ever-dynamic Twitter, a number of new apps have emerged. This [...]

Take Heed To These 6 Common Email Marketing Mistakes If email seems a little old school to you, you’re right. Email turns 40 this year, and it’s being outpaced by texting, instant messaging and Facebook messaging. As Facebook CEO Mark Zuckerberg pointed out last year, email is too much of a “cognitive load” for younger [...]

Article Marketing Do’s and Don’ts for Promoting Your Websites You have heard the term “Article Marketing” many times and are hopefully publishing your articles to many websites and educating many people. Article marketing is an art and there are dos and don’ts when it comes to their success. Electronic article marketing is not any different [...]

Social Media Medium to Business Grow – Lesson from Dell Dell has made a lot of money using social media. You might think that a major company like Dell doesn’t need “little” Facebook or Twitter. If that’s your thinking, you still don’t get it regarding social media, and you’re missing opportunities to grow your business [...]