Rewarding Your Facebook Fans A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base — and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans. “Fans have signaled a level of passion or connection with a [...]
The History of Advertising on Twitter [INFOGRAPHIC]
Advertising History: Twitter Twitter was influenced by texting, which — group messaging aside — isn’t a big advertising platform. So it’s not surprising perhaps that despite its strong growth, Twitter still isn’t an advertising powerhouse. Part of the reason is the fear of killing the golden goose: Run too many ads and your users will [...]
8 Brands That Have Found Success on Facebook & What We Can Learn
Successful Brands on Facebook Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn’t necessarily mean that it is doing a good job. While it’s possible to suggest some tips and best practices, there’s no greater teacher than learning from example. Below, find eight brands [...]
The Evolution of the Marketing Database
Marketing: From Direct Mail to Social Media 1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at. 1900: Stores start to [...]
HOW TO: Use Social Media During Your Family Vacation
How to: Social Media Using Social Media During Vacation We all have that one family member that just can’t detach himself from technology. On that hypothetical beach vacation, this chap couldn’t be bothered to peel his eyes off his Twitter feed and heaven forbid if you ask him to turn off his iPhone. Then again, [...]
How Valuable Is Social Media Really? [Chartoon]
Social Media Chart Last month, our good friends over a Marketing Pilgrim wrote an interesting post titled “Under 1% of Web Visits Come from Social Media.” With that kind of a headline, we had to dig a little deeper. While social media can be hard to measure, we are big believers in it’s imact on [...]
3 Inbound Marketing Lessons I Wish I’d Known at Mint.com
Marketing Lessons from Mint This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com, a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000. [...]
How to Begin Video Marketing
Starting with Video Marketing There are multiple options to go about video marketing. You can build a presentation with screen-capturing using PowerPoint or Excel. A production person can mix together images and music and create a final product with video editing software. Recording can be done anywhere with a flip cam or other video-recording tools. [...]
Why Some Brands May Need To Rethink Their Social Media Strategy
Rethinking Social Media Strategy for Brands Social media is widely recognized not only for creating deeper, more connected relationships between people, but for the promise it makes to brands to help them become more human. But just because a brand is humanized doesn’t mean everyone will suddenly want to be its “friend” or naturally decide [...]
The End Is Nigh — For Computers, at Least [INFOGRAPHIC]
Computers and Devices When it comes to our gadgets, we live by Moore’s law, which implies that as time goes by and tech gets better, the hardware we use gets smaller and more sophisticated. Now that we’ve whittled machines that filled whole rooms down to an MP3 player the size of a Triscuit, it’s hard [...]
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